Sellers have been "fixing up" their homes to sell for decades, and for good reason. HGTV and home improvement shows have forever changed the way buyers view a home. They now have a certain expectation and are willing to pay quite a bit more for a home that is "model home" looking, because they can easily see themselves living there.
HOME STAGING FAQ'S
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its imperfections. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Staging helps buyers envision themselves living there and they become emotionally attached. Once there is an emotional attachment, they are willing to pay more (and even overlook flaws in the home).
Why can't I just stage my own home?
Home sellers are usually not able to successfully stage their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Can't home buyers use their imagination and look past my decor or empty rooms?
Believe it or not, only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, we will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
AT KELLY HOME DESIGNS, YOU WILL BE WORKING WITH A CERTIFIED PROFESSIONAL HOME STAGER
WE PROVIDE YOU WITH PHOTO FILLED REPORTS & ESSENTIAL CHECKLISTS FOR EVERY AREA OF YOUR HOME SO YOU ARE NEVER LEFT GUESSING WHAT NEEDS TO BE DONE
Jodi was instrumental in helping me prepare my home for sale.
As a result of her advice, I was able to get myself organized, understand the process, and best of all, my home sold within 3 days of being on the market, at 30K over ask! She was precise, responsive, and having her come to my home on photo day made things much easier. I would recommend her services without reservation.
Midland Park, NJ
Jodi from Kelly Home Designs is a rock star!
With her eye and attention to detail, my listing sold within 3 days with multiple offers and for well over asking price. She is smart, efficient, creative and responds to calls/e-mails/texts promptly. With her tiered offering of services, you can have her help with minor staging/editing/designing or allow her to fully take the reins for a complete make-over or redesign. No matter your needs, she will get it done and you will be happy!
Realtor - Nichol DeGruccio
Home Staging in Northern New Jersey and surrounding areas