Home Staging Tips




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Home Staging cheat sheet

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What is professional home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its imperfections. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

What is occupied home staging?

This is when the home seller will be remaining in the home while it is on the market.  Staging an occupied home entails using what the home owner already has.  This is also our specialty!

Do I have to remove all of my stuff and rent from a stager?

Absolutely not!  That's the beauty of occupied staging.  We use what you already have to best enhance your property.  We will make suggestions on what to edit, which usually includes pre-packing or purging  and then updating your home with some new decor & accessories.  


How much does it cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!

The housing market is good, so why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged.   Staging helps buyers envision themselves living there and they become emotionally attached.  Once there is an emotional attachment, they are willing to pay more (and even overlook flaws in the home).

Why can't I just stage my own home?

Home sellers usually aren't able to successfully stage their own home. Why? Because our homes are like our children, we don’t always see all of the flaws. We’ve gotten used to the way it looks and, in fact, it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what a Certified professional is for and that is where the greatest returns come in.


Can't home buyers just use their imagination and look past my decor or empty rooms?

Believe it or not, only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price.  In our Consultation walk through, we will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns. 

This is also why it is so important to have furniture in every room.  Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

Need help staging your Bergen County, New Jersey home?




Google Review

Jodi was instrumental in helping me prepare my home for sale

As a result of her advice, I was able to get myself organized, understand the process, and best of all, my home sold within 3 days of being on the market, at 30K over ask! She was precise, responsive, and having her come to my home on photo day made things much easier.  I would recommend her services without reservation.

olga chookazian | ramsey, NJ

Google Review

We loved working with Jodi!

She gave us great advice to maximize the look of our home before putting it up on the market. She is extremely knowledgeable and puts a lot of thought and care into her work.

myrna & scott cruz | upper saddle river, NJ

Google Review

We were completely blown away by her recommendations!

We took notes in the Home Staging Report and Checklists packet that Jodi provided. She gave us incredibly useful pointers and suggestions, reminding us that it wasn’t necessary to go out and buy new things - we could simply make use of, repurpose and move around items we already had in our home. We ended up following ALL of her recommendations! Our house truly sparkles and is a home we are now completely proud to showcase! It’s so beautiful we wish we weren’t selling!

Katherine ippoliti | mahwah, NJ

Houzz Review

Highly recommend

Jodi has a great eye and doesn't stop until she gets everything perfect. She pulled together staging of my house in two days and did a phenomenal job! 

Occupied Home Staging and Home Staging Consultations in Bergen County, New Jersey and surrounding areas